This standard makes sure that whenever you use the Unicode symbol U+2600, everybody else will know that you’re referring to the much-loved emoji sun ☀️. The fact that emails render differently across clients and devices is nothing new, but emojis add a whole new layer of complexity.Įmojis are based on Unicode characters, a computing industry standard that aims for a consistent encoding and representation of text and symbols across all digital devices. ![]() Here are the stumbling blocks you should be aware of. But thanks to inconsistent support across clients and operating systems, not all of your subscribers might be able to see emojis in their inbox. ĭone right, emojis can help make your email stand out in a crowded inbox. In the past year, emoji use in email has increased by 7,100%, according to Appboy. For any reaction, whether you’re happy, crying laughing, or relieved, emojis allow you to express how you’re feeling.
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